The Root Work is our five-phase methodology, and every engagement moves through some or all of these phases.
We ask the honest questions to find out what's true about your concept and your brand and then conduct a full-scale operations audit. This lays the foundation for the systems that everything else will grow from. It's the reason everything we build together is rooted deeply enough to last.
Get StartedOrigin story & brand position.
A comprehensive intake questionnaire that covers self, business, concept(s), brand, creative ideas, and pre-positioning. Paired with a full-scale operations audit, we synthesize it all into a clear, cohesive origin story and initial brand direction.
Concept & creative development.
We develop the story and creative identity with long-term strategy in mind. We present three distinct directions based upon the questionnaire and audit; one is selected and developed further.
Visual & experiential build-out.
The chosen direction is expanded and activated in collateral, space, and experience. Work continues through ongoing client conversations to finalize the complete visual identity.
Operational alignment.
The brand is fully operational. The guest experience is defined. SOPs and training materials are written and delivered. Marketing activations and materials are planned and executed. The brand opens as itself.
Growth strategy & evolution.
A high-level framework for the next 6, 12, and 18 months is established. We identify the best ongoing support structure whether it's on retainer, in future activations, social content, or project-based engagements.
Ready to see how The Root Work applies to your concept?
Let's Talk